Ísey Skyr in 50.000 stores in Japan.
In the end of March Ísey Skyr will be launched into 50.000 stores in Japan. MS Iceland Dairies signed a production and branding agreement for Ísey Skyr with Nippon Luna, a dairy company owned by Nippon Ham, which is one of Japan’s largest fresh and frozen food companies and the world’s fourth largest meat producer. Nippon Ham, which has an annual turnover of ISK 1300 billion, expects Ísey Skyr to strengthen the company’s standing in the Japanese dairy market. The yoghurt market in Japan is the second largest in the world.
Ísey Skyr and Ísey Skyrdrink will be available in three flavors to start with.